Steven B. Corbin
Associate Professor and Interim Head of Marketing

Education
Ed.D. (Marketing Education) Virginia Polytechnic Institute and State University; M.Ed. (Marketing Education and Vocational Education) Colorado State University; B.A. (Marketing Education) University of Northern Iowa.

Teaching Interests
Personal Selling and Sales Management, Marketing Strategy, Principles of Marketing, and Marketing Management (MBA)

Research Interests
Classroom Assessment Techniques, Quality of Teaching and Learning, Marketing Education, Learning Assurance, and Building a Learning-Centered Marketing Community
Recent Publications

Responsibilities
As the Head of the Department of Marketing, Steve provides administrative leadership and service to the College, his department, and the department’s five marketing-related student organizations (i.e., American Marketing Association, Mu Kappa Tau, Pi Sigma Epsilon, Students in Free Enterprise, & Supply Chain Management Association). Since January of 2007, he has worked the Marketing Advisory Board to hone the department's curriculum offerings to better match marketing-related employment patterns, increase alumni outreach efforts, increase corporate giving, and improve the branding, positioning, and marketing of the curriculum. Under his leadership, department faculty have created the only comprehensive and systematic undergraduate Learning Assurance Program on campus covering all Marketing classes. In the fall of 2007, the faculty, in conjunction with J.W. Morton & Associates Ad Agency, identified how the department operates in ways distinctive from the other CBA departments and from any department at UNI, Marketing's Seven Points of Difference, and an 18-fold matrix measurement for self- and public-accountability and transparency of performance.

Professional Accomplishments
Dr. Corbin is widely recognized for his excellence in teaching as evidenced by receiving nine local, regional, and national awards. He has been voted by the College of Business Administration majors as 'Faculty of the Year' on five different occasions in a 10-year time span. The Iowa Board of Regents bestowed their 'Award for Faculty Excellence' upon Dr. Corbin for his teaching, scholarly, and service contributions. Professionally, he won the Marketing Management Association's 2003 Master Teacher Award.

Dr. Corbin's research presentations, proceedings, and publications are concentrated predominantly in the field of Marketing Education. He has twelve refereed publications in such journals as the Journal of Customer Service in Marketing & Management, Journal of Transportation Law, Logistics, and Policy, Journal for Advancement of Marketing Education, Marketing Management Journal, and Journal of Marketing Education. Dr. Corbin's conference proceedings and presentations have been delivered to the Marketing Management Association, Marketing Educators' Association, and Moscow State Linguistics University (Moscow Russian Federation) Scientific and Practical Conference. Since 2003, he has served on the Advisory Board that oversees the publication of Annual Editions: Marketing (McGraw-Hill Higher Education).

Dr. Corbin's service contributions include over 20 President or Provost-appointed committees, 25 search committees, and 30 other departmental, college, and university committees. He is a journal reviewer for two publications, Journal of Marketing Education and Journal for Advancement of Marketing Education. Dr. Corbin is the faculty advisor for the College of Business Administration's Presidents' Council. His professional consulting and research includes work for 40 corporations with responsibility for sales training, train-the-trainer, marketing research, and employee benchmarking and selection. Dr. Corbin is a member of the Marketing Management Association, Marketing Educators' Association, and Pi Sigma Epsilon.

International Experience
Hong Kong, China: 2001, 2005, and 2006 (Teaching MBA classes). Moscow, Russian Federation: 2004 and 2006 (Teaching Marketing Seminars).