Matthew Bunker
Associate Professor of Marketing

Education
Ph.D. (Marketing) University of Nebraska-Lincoln (2003); M.A., (Marketing) University of Nebraska-Lincoln (1999); B.S. (Psychology) Brigham Young University (1993).

Teaching Interests
Principles of Marketing, Marketing Research, Service Marketing, and Interactive Marketing

Research Interests
His areas of research interest include service failure and recovery, consumer powerlessness, consumer grudge-holding, internet marketing, service quality, and customer satisfaction. He has published in the Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior, Journal of Services Marketing, Journal of Business and Industrial Marketing (in press), International Journal of Consumer Studies (in press), and International Journal of Business Information Systems (in press). He has also presented and/or co-authored papers at the following conferences:  American Marketing Association, Association of Consumer Research, Macromarketing, Academy of Marketing Science, Society for Consumer Psychology, Western Decision Sciences Institute, and Association for Global Business.

Recent Publications

Professional Accomplishments
At UNI, Matthew Bunker has been the advisor of Pi Sigma Epsilon since 2003 and received recognition for being a positive influence for graduating seniors. The marketing research class taught by him is required to conduct research for local businesses. As a result, the marketing department has helped local businesses better understand their customers and business environment.

Matthew Bunker also worked as a customer service representative for U.S. West Communications. It was here that he began to have an interest in the effect of customer service quality and issues of customer powerlessness, especially when switching companies for the same service is not a viable option for customers.