Ever wonder how companies connect with consumers? Marketing majors learn strategic methods for selling goods and services. The marketing major also offers specialized knowledge in a series of emphases, including General Marketing, Services Marketing, Sales & Advertising and Marketing Management.

After graduation, students pursue careers in retailing, not-for-profit organizations and corporate marketing departments. Read how past and present marketing students are using their classroom and practical experiences.

Marketing Major Requirements
Plan of Study Templates
Department of Marketing
Strategic Marketing Services

Program Enhancements for the Marketing Major
     Marketing Research and Consulting Certificate
     Entrepreneurship Certificate

Student Organizations
     Mu Kappa Tau
     Pi Sigma Epsilon
     American Marketing Association
     International Club of Business Students

Marketing Emphasis Areas
General Marketing
Choose from a variety of courses to build a broad picture of marketing practice. Tailor your course selection toward an enjoyable, yet challenging career.

Services Marketing
Prepare for careers involving retailing and other services. Services Marketing will prepare you to work in one of the biggest sectors of the global economy.

Sales & Advertising
Explore the fast-paced world of sales and advertising. Get the knowledge and experience to become a leader in the industry.

Marketing Management
Gain an understanding of product management, including international marketing concepts important in today’s global economy.