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Conference Presentations and Proceedings
January 2001 Klassen, M.
"Lessons for Four Decades of Nutritional Advertising," 10 Biennial
World Marketing Congress, Cardiff, Wales.
November 2000 Klassen, M., Gupta, P.
and Horan, K. "Comparison Shopping on the Internet: A Cross-Cultural
Comparison of U.S. and Austrian Shoppers," 10th Biennial World Marketing
Congress, Cardiff, Wales.
July 2000 Klassen, M. "Services
Marketing on the Internet: The Case of U.S. Universities and
Colleges." The European Institute of Retailing and Services Studies
7th International Conference on Recent Advances in Retailing and Services
Science, Sintra, Portugal.
November 1999 Dlassen, M.
"Promotional Images of Higher Education: Are We Misleading
Students?" American Marketing Association Proceedings of the 10th
Symposium for the Marketing of Higher Education. New Orleans, LA.
October 1999 Rawwas, M. and Klassen,
M. "Verbal and Nonverbal Information of American, Japanese, and European
Auto Advertisements in the U.S.", Proceedings of The Academy of
Business Disciplines 1000 national Conference. Ft. Myers, FL.
April 1999 Klassen, M.
"Image and Niche in the Marketing Higher Education: The View from the
College Viewbook." Proceedings of the 28th Western Decision Sciences
Annual Conference - Puerto Vallarta, MX.
December 1998 Klassen, M., E.
Sitzman, A. Anderson. "Assessing University Response to Web-Site
Requests," American Marketing Association Proceedings of the 9th Annual
Symposium on the Marketing of Higher Education - San Antonio, TX.
October 1998 Klassen, M., E. Sitzman,
and A. Anderson. "College Goes (Direct) to Generation X." The
Tenth Annual Direct Marketing Educators' Conference. San Francisco, CA.
June 1997 Gupta, P. & Klassen,
M. "Consumer Attitudes Toward Product Placement in Movies:
Public Policy Issues and Managerial Implications." Advances in
Consumer Research. The European Conference of the Association of
Consumer Research. Stockholm, Sweden.
February 1997 Kassen, M. &
Busolin, L. "Health and Weight Loss Claims in Food Advertising in the
Nineties." The Fourth Annual Meeting the American Society of Business
and Behavioral Sciences. Chicago, IL.
June 1995 Klasssen, M., &
Jasper, C. "A Cross-National Study of Verbal Information in
Advertising in Germany, Japan, and the United States." Proceedings
of the First International Research Seminar on Marketing Communications and
Consumer Behvior. La Londe les Maures, France.
November 1993 Klassen, M., Glynn,
K., & Porter, K. (Awarded "Best Paper"). "Sales
Tax Effects of Mail Order Customer Purchasing Decisions." The Fifth
Annual Direct Marketing Educator's Conference. Toronto, ON.
March 1993 Klassen, M., Barkema, L.,
Meisenheimer, F. "Nutritional Claims in Children's Food Commercials." Proceedings
of the 1993 Midwest Marketing Association. Chicago, IL.
August 1991 Davis, C. & Klassen,
M. "What Entrepreneurs Need to Know: Are We Researching
It?" Research at the Marketing/Entrepreneurship Interface,
Marieta, GA: United States Associations of Small Business Enterprise.
Chicago, IL.
August 1991 Klassen, M. & Davis,
C. "Computer Technology and Software Use in Advertising Design:
Implications for Entrepreneurs." The American Marketing
Association/University of Illinois at Chicago Symposium on Research at the
Marketing/Entrepreneurship Interface, San Diego, CA.
July 1991 Klassen, M. & Wuhrer,
G. "Diffusion of Computer Technology in Small U.S. and Austrian
Advertising Firms." Proceedings of the Institute of Management. Rio
de Janeiro, Brazil.
January 1990 Klassen, M.
"Banker and Client Perception of Importance of Variables Related to the
Small Business Loan Decision Process." Proceedings of the 1990
American Marketing Association Winter Educators' Conference. Chicago, IL.
March 1990 Klassen, M., Briggs, B.,
& Klassen, E. "The Cost and Quantity of Child Care:
Implications for Public Policy and the Marketing of Child Care Services." Proceedings
of the 1990 Midwestern Marketing Association Conference. Chicago, IL.
1990 Klassen,M. & Davis,
C. "Exploring the Market Feasibility of a Broad Based Venture Capital
Pool." In G. Hills (Ed.) Research at the Marketing/Entrepreneurship
Interface. Marietta, GA: United Entrepreneurship. Washington,
D.C.
April 1989 Klassen, M. & Davis,
C. "Entrepreneurial Loan Request Image Variables as Perceived by
Bankers and Entrepreneurs." Proceedings of the United States Association
for Small Business Enterprises. Chicago, IL.
October 1989 Klassen, M., Moussavi,
F., & Adams, T. "Managerial Rights and the Physically Unattractive
Employee": An Emerging Conflict?" The Council on Employee Rights
and Responsibilities. Orlando, FL.
July 1989 Klassen, M., "New
Looks for the 90's: Changing Concepts of Body and Gender." The
International Institute on Marketing Meaning. Colloquium on the Body and
Clothing as Communication. Indianapolis, IN.
July 1989 Klassen, M. & Clayson,
D. "Contamination Effects and the Stigmatized
Salesperson." The International Institute on Marketing Meaning.
Colloquium on the Body and Clothing as Communication. Indianapolis, IN.
August 1989 Klassen, M., Esch, S.,
Hansen, K., Hoffman, P., & Palmer, J. (Paper presentation). "The
Entrepreneurship/Bank Interface: Marketing Implications for Lenders and
Borrowers." The American Marketing Association/University of Illinois
at Chicago Symposium on Research at the Marketing/Entrepreneurship Interface,
Chicago, IL.
1987 Klassen, M., Barnett, M.,
McMinimy, V., & Schwartz, L. "The Role of Self- and
Other-Oriented Motivation in the Organ Donation Decision." Advances
in Consumer Research, Volume 14. Toronto, Ontario, Canada.
1987 McIntyre, P., Harris, R.J.,
Shanteau, J., Barnett, M., Skowronski, J., & Klassen, M.
"Psychological Factors Influencing Decisions to Donate Organs." Advances
in Consumer Research, Volume 14. Toronto, Ontario, Canada.
October 1987 Klassen, M.
"Marketing Nonprofit Organizations." The 1987 National Down
Syndrome Congress, Washington, D.C.
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